A guide to On page optimization

Newswhip.com prediction for 2019 social media

Happy holidays, I recommend checking this report from Newswhip, about 2019 social media

Newswhip report

Happy new year, 2019

How to Increase Your SEO Traffic in 30 Days

Originally: https://www.wpeka.com/increase-seo-traffic-30-days.html SEO, at the time of this writing, is no easy task and the results aren’t going to be anywhere close to how it was in the late 90s. Those days, you could pull it off with a 7 step process, a shady website, and with a few mega bytes of content thrown in to show up on search rankings by the end of 3 days. We’ve come a long way since then and the nuts and bolts of SEO are changing every single day. For everyone with a website, however, learning how to increase SEO traffic is a major fixation, and that’s a good thing. Regardless of how hard it gets to rank your pages for your preferred keywords, organic search listings are still a great way to get (and increase) traffic to your website (and is also a trusted route). As Jason DeMers of Search Engine Land writes, you’d need a lot more to succeed with SEO in 2017 than you’d have needed in 2009.

Get The Technical Part Sorted

Before you go looking for how to increase SEO Traffic, you’d have some work to do. Google has a mix of preferred requirements that are now a mandate. Your website has to load fast, and Google already indicated that site speed is certainly one of its signals that its algorithms take into consideration, according to Moz. Related: 15 Fast Loading WordPress Themes for Reduced Loading Time It’s another thing that fast loading websites are also great for user experience. Enable compression, Minify HTML/CSS/JavaScript files, enable Browser Caching, enhance server response times, use a CDN, and also make sure you optimize your images (since more images tend to slow down websites). Responsive websites are critical for performance too, thanks to an Official Google Release in February 2016 when it announced official integration of AMP (Accelerated Mobile Pages). Wondering how AMP helps with SEO? A DoubleClick Study revealed that more than 80% of publishers realized higher page views rates and lower bounce rates. More than 90% of publishers reported higher engagement with pages. Also read: How to optimize mobile SEO in 2017

Start With On-Page SEO

 If you’d like to see results off your SEO efforts and increase SEO traffic to your website in 30 days more or less, On-Page SEO is where you’ll be spending more time on. With WordPress, using effective plugins like Yoast SEO Plugin along with W3 Total Cache help focus on speed as well as basic Search Optimization you’d need. For most cases, Brian Dean of Backlinko has helpfully listed out the anatomy of a perfectly optimized page for 2016, and a few basics obviously stand out:

• Start with the obvious meta information, title tags, and keywords in your titles. Make sure the titles are in tags.
  
• Use SEO-friendly URLs and slugs
• Every image uploaded should have keyword rich anchor text.
• If you can, drop your focus keyword within the first 100 words of your text
• Link out to other influencers, stats, research, and other blog posts while publishing your own content.
• Use LSI (Latent Semantic Indexing) keywords — they boost your chances of getting found for relevant keywords and their synonyms but also give you more creative freedom to write and publish your content.
• Make your content “Shareable” on social media. Google also takes Social media signals into account and the more popular a piece of content is (for a relevant keyword), the more Google tends to favor it in search.
• The days of writing short, 350 word posts are over (unless the post itself doesn’t need more than 300-500 words). Focus on writing long-form content.

Use Schema for Markup

Google is already experimenting with various ways to make a users’ search experience more valuable. Say hello to Schema (a collaborative project between Google, Yandex, Bing, and Yahoo) – micro data that uses your website and content structure to present information in a more usable format for users, within search results. Schema is directly added into your site’s HTML code and is defined by Schema.org Type Hierarchy. Schema helps Google and other search engines to interpret your content accurately due to rich snippets, thereby increasing your site’s visibility and traffic. Dan Shewan of WordStream has a handy guide to help you to start using Scheme Markup for SEO.

Work On Quick Link building & Traffic Generation

 Link Building specifically happens in two ways, as on 2016 (and beyond):

1. Producing high-quality content that others find and then link to.
2. Building a specific process for link-building involving outreach, consistent publishing on other blogs (guest blogging), and creating other forms of viral content that are used as vehicles for link building (infographics, videos, and more).

Since our focus is to start bringing in SEO results and boost traffic quickly, aim for the low-hanging fruit and split your link building and traffic generation strategy into two time frames: Short-term and long-term (the inherent process is still the same). For short-term, here are a few ways to speed up your Link building quickly: Find high-quality, but easy media for publishing: Start with LinkedIn Publishing and start writing up content of high value. The advantage is that anyone with a LinkedIn account can publish and this allows for immediate results. A few blogs also allow for automated signup (or quick applications) to start guest posting.
Publish on Medium: Medium is quickly rising to be a trusted resource as a parallel publishing platform on top of the efforts you already take with your blog and guest posting. Like LinkedIn Publishing Platform, Medium allows anyone to signup and start publishing.  By linking to your own content (where it makes sense, and without overdoing it), you can quickly build up links to your own properties.
Answer to bait, on Quora: For every question that relates to your business niche on Quora, you have a chance to insert a relevant link that leads to an article or a blog post with more information pertaining to that question.  Quora users are hungry for information and clicking on your links comes naturally to them. Quora happens to be one of the best (and the fastest) ways to get traffic in as much as a day with consistent effort and truly highly-quality answers.
Stumble on StumbleUpon: Most people don’t realize this but StumbleUpon isn’t a forgotten piece of social media real estate.  According to Search Engine People, StumbleUpon has more than 30 million active people each month, and the average StumbleUpon Session lasts for anywhere between 22-30 minutes. More than 15% of B2B marketers use StumbleUpon to distribute their content. Those are just a few of the ways as to how to increase your SEO traffic to drive more visitors to your website, increase conversions, and boost your business. However, don’t get too fixated on 30 days or 60 days. Search Engine Optimization is a long-term strategy and it begins to show results only when your efforts are consistent, and when you do the right things such as producing long-form, high-quality content for long periods of time. Also, SEO isn’t the only way to drive traffic to your website. Tap into the power of digital marketing as a whole and work on other digital marketing channels too. What do you do with SEO to drive traffic to your site?

6 Verbal Tricks Bosses Use to Manipulate Employees

You probably have your own verbal tics too… but at least you’re trying to say what you mean. What’s worse is when people — especially leaders — use certain expressions to divert attention, hide what they really mean, or simply fail to do their jobs.
Like these all too common moves:
1. The Fake Agreement: Pretending to agree while expressing the opposite point of view.
Example: “I definitely see what you’re saying… but I don’t think we should take on that project.”
In fact you don’t really see what I’m saying because otherwise you would agree with what I’m saying. Beginning a sentence with, “I hear you…” is like a condescending pat on the head.
Don’t try to couch a different opinion inside a warm and fuzzy Fake Agreement. If you disagree, say so.
2. The Unsupported Closure: Ending a discussion or making a decision without backup or solid justification.
Example: “At the end of the day, we’re here to sell products.”
Really? I had no idea we’re supposed to sell products!
Unsupported Closure is the go-to move for people who want something a certain way and don’t feel like — or more likely can’t — justify why. Whenever you feel an, “At the end of the day…” coming on, take a deep breath and start over; otherwise you’ll spout inane platitudes instead of objective reasons that may actually help people get behind your decision.
Quick note: A Fake Agreement combines nicely with an Unjustified Closure: “I hear what you’re saying, but at the end of the day it’s my job to make the decision.” Win-win!
3. The Double Name: Using a person’s name twice — especially your own — in the same sentence as a way to justify unusual or unacceptable behavior.
Example: “Hey, what can I say? That’s just Joe being Joe.” (Even worse, “Hey, what can I say? That’s just me being me.”)
The Double Name is just a way to excuse behavior that wouldn’t be tolerated from others. You just being you… is you just being a jerk.
(And everyone knows it.)
4. The False Uncertainty: Pretending you’re not sure when, in fact, you are.
Example: “You know, when I think about it I’m not sure shutting down that facility isn’t actually the best option.”
Oh yes, you’re sure; you’re just trying to create buy-in or a sense of inclusion by pretending you still have an open mind… or you’re planting seeds for something you know you will eventually do.
Never say you are not sure unless you truly are not — and are willing to consider other viewpoints.
5. The First Person Theoretical: Pretending to be another person in order to explore different points of view.
Example: “Let’s say I’m the average customer. I walk in your store. I want to buy a shirt…and so on.”
You can get away with this occasionally, but more than once a year is really irritating.
Think about it. Let’s say I’m the average reader and I know someone who uses the First Person Theoretical to pretend they’re putting themselves in someone else’s shoes. And let’s say I’m thinking it’s really irritating.
And let’s say I’m thinking we should just move on… and circle back to where we started:
6. The Favorite Word: Using a word so often… that word becomes the only word anyone hears.
Examples: Endless.
Not really deceptive, but still diverts attention.
For example, I had a boss who never met a sentence he couldn’t find a way to shoehorn “in other words,” “in general,” and “regarding” into. Often he could cram all three into the same sentence. I once kept track and counted thirty-seven “in other words” in four minutes. (Hey, I’m not proud.)
When you fall in love with a word or expression other people not only tire of it but they start to hear nothing else — and whatever you hoped to get across gets lost while people think, “Oh jeez. For once could he leave out the ‘that’s neither here nor there’”?
Trust me. I know.