Wednesday, November 28, 2018

4 Ways to Boost Business With a Blog

If done correctly, a blog can attract a dedicated audience to build upon and share expertise, information, ideas and content, while boosting awareness of your company and brand. If done incorrectly, however, you can leave customers feeling dissatisfied and ready to turn to your competitor. Here are four ways you can leverage a blog:
  1. Create friend-sumers.
    Promote a company, product or service by creating a blog that features how-to advice, news and other information of interest to customers. Through the blog, visitors can post testimonials, feedback, questions and comments, plus participate in surveys. By taking an informal, non-sales approach, a company can interact with customers, gain useful feedback and build an online audience that can ultimately be directed to the company‘s main website or retail store.
  2. Provide exceptional customer support.
    Supplement a company’s existing technical support and customer service with an online forum for customers to openly post questions. While employees can update and maintain this type of blog, users feed it with comments and also tap the knowledge of other users by reading past questions and interacting on the forum. If done correctly, this type of blogging can dramatically cut the cost of personalized technical support and customer service. Check the comments section for frequent users who can be recruited as bloggers to further increase your blog’s content. They can also be asked to “host” certain threads or wikis to encourage dialogue on topics that need a little TLC.
  3. Increase your credibility.
    A blog is an ideal tool to position yourself as an expert in your field by sharing your thoughts, knowledge, experience and insight. Obtaining expert status can increase your earning potential, make it easier to land a new job or promotion, and help attract new customers.
  4. Gain more exposure.
    Ask independent bloggers to write reviews and articles about your company. Having your information published on different blogs builds your legitimacy and exposure. Also, it’s often faster and easier for a business to get blog content (as opposed to traditional website content) listed with the major internet search engines.
Two More Keys to Blogging Success
Before investing the time and money, clearly define your potential blog’s goals and objectives, and then determine your exact target audience. Figure out what you’ll offer that’s unique or that will set your blog apart, and make sure you have enough potential content to keep your blog continuously updated and fresh.
Next, figure out how you’ll drive a steady flow of traffic to your blog and build its audience. Properly and creatively promoting a blog on an ongoing basis is essential for building an audience. For many bloggers, this often proves to be their biggest challenge. Having unrealistic expectations about how quickly and easily you’ll be able to drive traffic to a new blog is one of the biggest reasons why bloggers fail.

Wednesday, November 21, 2018

5 Astounding workspaces of successful internet companies

Today you will take a look at some of the best office’s in the industry. We have gathered office photographs from some of the most well know internet companies around. They are YouTube, Google, Threadless, SoundCloud, and Twitter. You will see how the employees of these companies get treated and what kinds of perks they get daily. Honestly these examples should set the standard workspaces for any internet business. For example Google has a chef that will cook you anything you like! Considering i can’t cook, this would be the perfect job for me. Anyhow, we hope you will enjoy this roundup. We have included some history and numbers about the companies below, so be sure to read before browsing.
  1. YouTube
Ever since its launch in 2005 YouTube has quickly become the top dog  for video content on the internet. Today YouTube is the third most visited website in the world according to Alexa. We use Youtube to find funny videos, movie trailers, video game montages, music videos, and much much more.  In 2006 Google purchased YouTube for $1.65 billion, and to this day it has yet to make its first profit.
Now that you have some background on YouTube, we would like to show you what its like to be an employee for them. Check out the following pictures of the YouTube Headquaters located in San Bruno, California. The employees at Youtube have many perks at their job, like the swimming pool, workout room, and a little putting green.
Website: http://www.youtube.com/
  1. Twitter
Well if you haven’t been living under a rock, you probably know what Twitter is. Founded in 2006, Twitter is one of the biggest social networks on the internet just like LinkedIn and Facebook. As of Jun 8, 2010 Twitter has over 190 million users, and their users tweet over 65 million times a day! Twitter currently has 141 employees ranging from Business Development & Sales, Engineering,Corporate IT, Research, Support, and much more.
Check out the following pictures of the Twitter Headquaters located in San Francisco, California. Twitter HQ has several small meeting rooms with displays or white boards. They really do a great amount of brainstorming and opinion gathering with most employees.
Website: http://twitter.com/
Photos found via Flickr Albums: Twoffice 3.1Twoffice 3.o and Twoffice 3.5
  1. Google: Zurich
Google is the tech giant. Founded in 1998, Google employs over 20,000 workers. Google has been known for both creative and fun workplace and Google’s Zurich office definitely shows that tradition off. Just like other Google offices, workers have access to dining areas and many fun things. If you’re tired and need a break, just get up and read a book, play Xbox, play pool, get a meal made for you by a chef, or just watch Tv. Basically Google sets the standard of what a workplace should be like.
Although this isn’t the main Google Headquarters, Zurich shows of many features that most Google buildings provide. Don’t get too jealous while browsing.
Website: http://www.google.com
Photos found via Flickr user Albert Bredenhann
  1. Threadless
Threadless is one of the most successful online T-shirt company. Threadless was founded in 2000 by Jake Nickell and Jacob DeHart after winning a custom shirt design contest. Ever since it has grown to be one of the best web based clothing retailers around! Currently Threadless has 80 employees.
Check out the following pictures of the Threadless Headquaters located in Chicago, Illinois. The workspace is full of shelving stocked with new shirts ready to be shipped. One of the most valued perks looks like the ping pong table. We wonder, who is the champ?
Website: http://www.threadless.com/
Photos found via Flickr user JOE M500
  1. Sound Cloud
Founded in 2007, SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals. Many common day artist use SoundCloud to share their gigs, sets, and tracks they have produced. Lets say you just made an awesome tune, and would like to share it. You can publish it and let you friends download it directly from SoundCloud.
You probably think soundcloud is just managed by a huge group of people, well currently they only have 30 employees. Their office is very minimal and serves as an easy going friendly environment. Check out the following pictures of the SoundCloud Headquaters located in Berlin, Germany.
Website: http://soundcloud.com/
What studio would you work for if you had a chance? We would love to hear your thoughts, so please comment below(don’t be shy!).

Wednesday, November 14, 2018

4 Valuable business lessons I learned from Civilization Revolution

If you didn’t know by now, Sid Meier’s Civilization Revolution is a 2008 iteration of Civilization developed by Firaxis. The game was designed for the PlayStation 3, Xbox 360, Nintendo DS, Windows Phone, and iOS. The touch screen based strategy game is disgustingly addictive and will steal your soul until you finish the entire game, which from my experience, takes about two hour to do so. While trying to figure out what ways I could successfully win the game with my civilization, I started to notice a few correlations that this game has with real life business decisions. And thus this article was formed!
Introduction to the Game
The main game of Civilization Revolution begins in 4000 BC, with a lone settler in the middle of a little-explored region. That settler has the capability to start a city, which, depending on its specific mix of geographical surroundings, begins harvesting food (for the continued growth of the city), production (for the creation of units and buildings), and trade (that can be then turned into either research points or wealth). In the early stages of the game, you will encounter uncivilized villages consisting of primitives such as barbarians and friendly villages.
Over time, further settlers can be created, forming new cities
Buildings can be built to improve each city’s overall productivity
Military units can be formed, focusing either on defense, offense, or exploration
Technologies can be researched, allowing for newer buildings and units
Buildings in a final category, “Wonders,” provide major advantages to the civilization that builds it, either across their entire empire or just in the building city, depending on the Wonder. Meanwhile, rival civilizations are encountered, which can be both valuable trade partners, strategic allies, or dangerous enemies. Ultimately, each civilization competes for land and resources with the purpose of eventual military, technological, cultural, or economic domination.
Civilization Revolution is a turn based strategy game, with every “turn” representing the passage of several years within the game, which changes from 100 years in the beginning to two years by the end, reflecting the faster pace of contemporary society made possible by technological advancements. Later-era units and buildings are also more “expensive” to build (in terms of production points) than earlier ones, which is matched with cities’ increased efficiency and population. Where the early game tends to be focused on exploring and expanding one’s empire, the later game is dominated by the interactions forced upon the player by rival civilizations.
A victory can be achieved in four different ways.
Domination: The player must capture all of the other civilizations’ capital cities and hold them for one full round, but they do not need to destroy or capture every city.
Culture: Obtain a total of 20 great persons, wonders, and/or converted cities in any combination, and build the United Nations wonder.
Economic: Acquire 20,000 gold and build the World Bank wonder.
Technological: Research all technologies necessary to build and launch a space ship, and be the first to reach Alpha Centauri.
Unless specified in a scenario, all four victory conditions are open to be used. Different civilizations have distinct advantages over others depending on their “bonuses”. If the player’s civilization is nearing one of the above mentioned victory conditions, all other civilizations will declare war on them in an attempt to delay or stop them from winning. The construction of the World Bank, the construction of the United Nations, and the launching of the ship to Alpha Centauri can all be stopped by capturing the enemy’s capital and palace.
Players can control one of 16 different civilizations, each with a different leader. Each civilization starts the game with a different special bonus that can be either a technology, a Great Person, or a special ability. As the game progresses through time, the civilizations also obtain new abilities after researching a specific number of technologies. In a given game each civilization can have up to four bonuses that vary from civilization to civilization. Many of the civilizations have specific specialized units that only they can build but unlike previous installments, these are for looks only. Special units do not possess stats beyond the normal unit but may have varying abilities.
Finding Your Niche
At the begining of the game you are required to select your civilization. Each leader has benefits that you will gain if you play as them. This sort of scenario can easily be found in the business world. Just like any business, you are the leader that gets to make the choice of what you want to do. Every single industry has it’s pros and cons.
I would personally suggest you start your own business based on your passion. Money does not bring happiness, and tends to come and go. If you think that you’re going to make a daily deal clone like Groupon and succeed then…..good luck with that. As easy as the idea might seem, think about everybody else who has thought of this. I often see people going after easy businesses where they barely have to use their brain or work hard. The cold hard truth is that all successful people had to work hard to get to where they are today.
Being a copy-cat is nothing to be proud of. Being a competitor that sees an opportunity where another company is failing, is a great thing to be proud of! When starting a business you have to look into the future and see how the business will run.
Will you run it?
What will the daily operations be like?
Do you need to hire people?
Do you need financing?
Those kind of mental questions are just 4 out of thousands that you should be asking yourself. Feeling inspired is one thing, working on an idea and putting your sweat/tears into it is another. All I’m trying to say is that you need to evaluate your future goals and bring something new to the table. Outing your competition in their own craft will lead you to success no matter how small you are.
Designing your Destiny
The wide variety of choices that you can take in the game is overwhelming, just like a real world business.
Do you want to research and undercut other civilizations/businesses with your technology?
Do you want to win with culture, by providing your civilization with an incredible experience that they will want to write home about?
Do you want to destroy other civilizations/competition and take them out of business?
Do you want to accumulate wealth with your civilization/business so you can afford and acquire anything you desire? (Nice verse, my Hip-hop career is finally taking off!!!)
While running your business you will have to face difficult decisions. This is not a “shocker” to most entrepreneurs, because they understand the risks that they took when they started. One thing for sure is that playing it “safe” is extremely risky. Don’t ever let fear discourage you or crumble your goals. Nothing is Impossible, if you put your mind to it, desire it, and work your ass off to get it. If you’ve previously read Think and Grow Rich by Napoleon Hill, you will know exactly what I’m talking about.
Dealing with others
Unless you’re a pioneer, every market has competition. You are fighting for the customer and trying to sway them to purchase your product instead of the theirs. This is a common business practice and you can see it currently happening with the technology industry. With new phones coming out almost every 6 months or so, the cut throat business is scary. Once upon a time everybody had a Nokia phone, but now…
Apart from competing with other civilizations, as you do with other businesses, there comes a time when partnerships provide financial gain to both parties’ included. Teaming up with another company may happen when you both share a common enemy and want to eat their market share. This proves that being a lone-wolf is not always a great idea. Join a wolf pack!
Having a clear vision
If a captain on a ship doesn’t have a map, he’s floating nowhere. Yes that’s a horrible analogy, but you get the drift. Write down your business goal and set a specific date you will achieve them by. Some of you reading this will think that it’s elementary to do this, but you could not be more wrong. Saying and going over your goal every single day will help you reach them faster. This does not mean they will just spontaneously happen. It means that you must also do your part and work hard on the goal at hand.
Seeing is believing. Therefore if you see yourself accomplishing that goal, it is more than likely to happen. Don’t ever get sad. Stop letting negative things rule your life. Stop letting other people criticize you, that shit gets in your head and now you have manifested unwanted fear. Create a mental wall that blocks out all the negative things in your life and always stay positive. Not only will this help you with your business, but it will also change your life.
Fill your life/career with desire for success, faith in what you’re doing, love, enthusiasm, romance and hope. Kick out fear, greed, revenge, superstition, anger, and jealousy. Don’t hate on others success, they have worked hard to get there. Evaluate what other business owners did right and replicate. Find flaws and avoid them at all costs.
copied and originally posted on September 03, 2012

Wednesday, November 7, 2018

10 guidelines to help you innovate and get stuff done

Innovation is simple. You don’t have to be a genius, or boast an MBA from Harvard, or carry some McKinsey strategy in your back pocket. You don’t even have to have an original idea. You simply have to be able to get shit done.
Gates, Ellison, Jobs and Zuckerberg are our modern-day geniuses of technology and business. Yet not one of these geniuses graduated from college, and not one single-handedly invented a business, much less an entire industry.
Indeed, these guys didn’t do anything first–they simply did it better. Every one of them took a latent asset and created incremental utility or value.
So how do you do that? How do you take the dormant assets lying around your office and life and build real value? How do you awaken the innovator in yourself and your team?
Here are 10 simple guideposts to help you get shit done (GSD):
  1. The ‘I’ in innovation is (mostly) silent
Innovation is not a solo exercise. Gates, Ellison, Jobs and Zuckerberg each had a cadre of founding supporters who brought their capacity and capability to GSD.
As Frans Johansson documents so well in ‘The Medici Effect,’ a diverse group of people bringing a variety of perspectives to the job produces better results. No one is infinitely capable; you need cross-functional support. Secure it by compelling those you believe in to believe in you and the innovation you’re pursuing.
  1. Time is not on your side
The Iron Triangle provides your levers: resources, scope and time. But time is the one lever that rules them all. Know your ability to move these and bear in mind that your ability to move them quickly degrades with time.
Enter in a nascent phase and all variables are fungible. Enter at mature phase and you will find that some are fixed and some are variable. If there is variability, understand your business’s tolerance ranges and ruthlessly live within them.
  1. Announce change…then demand it
Make no mistake—if your organization is not creating sufficient value, it needs to change. Probably a lot. Don’t soft-sell it.
Set clear expectations about what you’re going to do and signal the changes that will have to occur. Kill the sacred cows and aggressively re-orient the strategy from maintaining the status quo to making daily incremental progress. This may mean radical changes to the culture and team.
For instance:
  • Heinous Amounts of Meetings with No Outcomes or Action –> Standup Meetings with Strong Outcomes and Actions
  • Low Individual Accountability –> High Individual Accountability
  • Large Teams –> Small, Agile Teams
  • Waterfall –> Agile
  • Top Down –> Bottom Up
  • Go Dark and Experiment and Build For Years –> Rapid Iteration and Prototyping with the Customer
  • Isolated From the Customer and Business –> Connected To the Customer and Business
  1. “Culture drives great results”
Jack Welch said that, and it should resonate across everything you do. When (re)building culture create one wherein customer focus, open communication, permission, empowerment, humility, innovation, change and fun are celebrated.
PS, don’t feel a need to reinvent the wheel; there are some excellent cultural frameworks for reference:
  1. Bring an umbrella
Protect your team from distraction and empower them with resources and permission to do their jobs. One of my employees recently told me, “I see shit raining down all around us, but it never lands on my head–you’re like a gigantic umbrella.
All jokes about my girth and hygiene aside, I took this as a massive compliment.
  1. Burst your bubbles
Umbrellas can turn into 360-degree bubbles. And all bubbles burst. What’s intended as an effective way to protect your team from distracting or disruptive externalities (bureaucracy, politics, process, ignorance) may leave a lasting residue on the team inside—and ultimately insulate them from the rest of the company.
  1. Failure is an option
Nielsen research suggests that “about two out of every three products are destined to fail.” Are you ready for that? Is your company ready to walk away from a product? Failure is an option that you should acknowledge and prepare for.
On the other hand, success is a byproduct of iteration. Ensure that your business is prepared for iteration and is committed to sustain investment.
  1. ABCD
Always Be Continuously Deploying. Ship product. Never stop. You will fail, but the sooner you do fail the sooner you learn more about your customer and the sooner you can correct your trajectory.
Give your team permission to fail, to learn, and to quickly move on. Nothing should matter more to your team and the business than ABCD.
  1. Don’t pay lip-service to your customer(s)
Every product has multiple customers: internal and external stakeholders, executive management, the Board, business partners, Wall Street and–most importantly–the end-user. Every one of these customers has unique expectations, timelines and needs.
Know which customer matters when and understand the sequence of their needs. Focusing on the wrong customer at the wrong time will almost certainly put an early end to your innovation.
  1. Control Hyde, Jekyll
My mentor at PayPal once pulled me aside and said, “There’s no doubt that you will lead the team to a successful launch. But at the end of the program will you look back and see a trail of dead bodies and wrecked lives–including your own? Or will you see a crowd of supporters looking for you to lead them on to the next challenge?”
Fair warning: the desire to manifest your vision will distort your mindfulness, humor and humanity. Tough decisions are a mandate of any leader, but you must learn to manage the duality that exists in all innovators: an aspirational type-A asshole versus a mindful family member, colleague, manager, mentor and community leader.
With that… stop reading, stand up, look around your office, pick something up (mentally or physically), think about its customer, think about how it can be improved–or, rather, innovated,–and start getting shit done.
copied, originally posted by WEST STRINGFELLOW  Follow
West Stringfellow is the CPO of Bigcommerce.